ComparisonLast checked 8 November 2026

Countingup vs Starling

An app-based business account with bookkeeping, invoicing and tax tools built in, for UK sole traders and small limited companies, priced by how much you pay in each month. A UK bank business account with no monthly fee, free UK payments, euro and US dollar accounts and 24/7 support. We also show Incard, our pick for businesses whose main costs go on cards.

By the editorial team. How we make money.

Where Incard beats both

You spend thousands a month on cards, especially on advertising, software or travel
You want card cashback, which Countingup or Starling don't list
You want cards for your team, which Countingup or Starling don't list
You're comfortable with safeguarding instead of FSCS cover

cashback a year on Incard's £0 Free plan from £5,000 a month of eligible ads, software and travel spend. Simple arithmetic, not a forecast.

£600

Apply for Incard on incard.co

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What a year of card spending earns you

Incard Free against Countingup's cheapest plan, at your monthly spend on ads, software and travel.

Monthly card spend on ads, software and travel£5,000

£660 a year better off with Incard

Incard Free: £600 cashback, £0 fees
Countingup's cheapest plan: no cashback, £60 fees

Simple arithmetic, not a forecast: 1% on eligible ads, software and travel spend at merchants on Incard's eligible brand list, and each plan's published monthly fee. Other fees, such as FX and ATM charges, aren't included. Countingup's cheapest plan: Free for 3 months, then £5 a month while you pay in up to £750 a month.

Countingup suits you if

You're a sole trader or run a limited company with up to two directors
You want bookkeeping, invoices and tax estimates in the same app as your account
You pay in modest amounts each month, since the fee rises with monthly deposits
You don't need international transfers or cash deposits

Starling suits you if

You want a £0 bank account with FSCS cover
You make lots of UK payments, which are free
You spend abroad on the card and want no Starling fee on top
You pay in cash at the Post Office

At a glance

**Table notes:** correct as of 8 November 2026, from each provider's own pages listed under Sources. “Not listed” means the provider's pages we checked don't say.
	Countingup	Starling	Incard
Type and protection	Bank · FSCS cover	Bank · FSCS cover	E-money · safeguarded, no FSCS
Who can open one	UK sole traders and UK limited companies	UK sole traders, UK limited companies and LLPs	UK sole traders, UK limited companies, LLPs, Swiss GmbHs and AGs and Swiss sole traders
Cheapest plan	Free for 3 months, then £5 a month while you pay in up to £750 a month	£0 a month	Free: £0 a month
Plans (monthly)	£5, £12 or £20 a month depending on monthly deposits, after a 3-month free trial	One account, £0 a month	Free £0, Grow £49, Plus from £199
Card cashback	Not listed	Not listed	Free: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped
Card payments in other currencies	3%	No Starling fee; Mastercard exchange rate	1.8% on Free, 1.5% on Grow and Plus
Domestic transfers	3 free a month, then 27p	Faster Payments, standing orders and Direct Debits free; CHAPS £20	100 included on Free, 250 on Grow, then £0.30 each
International transfers	Not available: no IBAN or SWIFT; referral to CurrencyFair	Exchange rate plus a 0.4% conversion fee	3 included on Grow; otherwise from £5 (SHA) or £20 (OUR)
ATM withdrawals	£1 per withdrawal; £500 a day	No Starling fee abroad; £300 daily limit	2% in the UK, 2.5% abroad
Cash deposits	Not yet on new accounts: Post Office deposits listed as coming soon	Post Office: 0.7% or £3, whichever is higher	Not listed
Currencies you can hold	Not listed; the account has no IBAN	GBP, euro and US dollar accounts	GBP, EUR and USD, with IBANs
Accepting card payments	Online card payments on invoices through Stripe; Stripe fees apply	Tap to Pay at 1.6% per transaction	Not listed

Where they differ

Based on what each provider lists on its own pages. If a feature isn't listed, check with the provider before you rule it out.

Only Countingup lists invoicing.
Only Starling lists cash deposits.
Only Incard lists card cashback, cards for your team, accounts for Swiss GmbHs and AGs and accounts for Swiss sole traders.

What each one is, and who can open one

Countingup

Counting Ltd (company number 10729748) runs the Countingup app. New Countingup accounts (sort code 04-36-15) are provided by Griffin Bank Ltd (company number 10842931), authorised by the PRA and regulated by the FCA and PRA (FRN 970920). Cards are issued by Transact Payments Limited, regulated by the Gibraltar Financial Services Commission. Eligible deposits in Griffin-provided accounts are protected up to £120,000 per depositor by the FSCS. Older accounts with sort code 23-69-72 are e-money accounts with PrePay Technologies Ltd: safeguarded, not FSCS.

Who can open one: UK-resident sole traders and directors of limited companies aged 18 or over, with a smartphone and a UK mobile number. Companies must be active, limited by shares, have up to two directors, UK-resident PSCs and no corporate shareholders. Partnerships, charities, CICs, CIOs, trusts and companies limited by guarantee aren't accepted. Full Countingup profile.

Starling

Starling Bank Limited, authorised by the PRA and regulated by the FCA and PRA (registration number 730166). Eligible deposits are protected up to £120,000 by the FSCS.

Who can open one: UK limited companies and LLPs registered at Companies House whose persons of significant control are UK-resident individuals (no corporate shareholders), and UK sole traders who aren't in a partnership. The applicant must be 18 or over. General partnerships and charities that aren't limited companies aren't supported. Full Starling profile.

Incard

Incard Ltd is authorised by the FCA as an electronic money institution (firm reference number 1027309). It is not a bank. Safeguarded: Incard keeps customer funds separate from its own money, in accounts with authorised credit institutions, and doesn't lend or invest them. Funds are not protected by the FSCS.

Who can open one: UK limited companies and LLPs, UK sole traders and freelancers registered with their local authority, and Swiss GmbH, AG and sole-trader businesses. EEA onboarding is paused until an expected restart in 2027. Public sector bodies, cooperatives, charities, foundations and trusts aren't accepted, and a long list of industries is restricted. Full Incard profile.

Our e-money vs bank account guide explains what safeguarding and FSCS cover mean if a provider fails.

When Incard isn't the answer

Incard isn't the right account if

Your business is registered outside the UK and Switzerland. EEA onboarding is paused until an expected restart in 2027
You're a charity, cooperative, foundation, trust or public body, or work in one of Incard's restricted industries