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ComparisonLast checked 8 November 2026

Countingup vs Wise Business

An app-based business account with bookkeeping, invoicing and tax tools built in, for UK sole traders and small limited companies, priced by how much you pay in each month. A multi-currency account for paying and getting paid internationally, with no monthly fee and conversion fees that vary by currency. We also show Incard, our pick for businesses whose main costs go on cards.

By the editorial team. How we make money.

Where Incard beats both

  • You spend thousands a month on cards, especially on advertising, software or travel
  • You want card cashback, which Countingup or Wise Business don't list
  • You want cards for your team, which Countingup or Wise Business don't list
  • You want accounts for LLPs, which Countingup or Wise Business don't list
  • You're comfortable with safeguarding instead of FSCS cover

cashback a year on Incard's £0 Free plan from £5,000 a month of eligible ads, software and travel spend. Simple arithmetic, not a forecast.

£600

What a year of card spending earns you

Incard Free against Countingup's cheapest plan, at your monthly spend on ads, software and travel.

£660 a year better off with Incard

£600£0-£60Today6 months12 months
  • Incard Free: £600 cashback, £0 fees
  • Countingup's cheapest plan: no cashback, £60 fees

Simple arithmetic, not a forecast: 1% on eligible ads, software and travel spend at merchants on Incard's eligible brand list, and each plan's published monthly fee. Other fees, such as FX and ATM charges, aren't included. Countingup's cheapest plan: Free for 3 months, then £5 a month while you pay in up to £750 a month.

Quick verdict

Countingup suits you if

  • You're a sole trader or run a limited company with up to two directors
  • You want bookkeeping, invoices and tax estimates in the same app as your account
  • You pay in modest amounts each month, since the fee rises with monthly deposits
  • You don't need international transfers or cash deposits

Wise Business suits you if

  • You get paid or pay suppliers in many currencies
  • You convert large amounts and want per-conversion pricing from 0.24%
  • You're a partnership, which Incard doesn't accept

At a glance

Table notes: correct as of 8 November 2026, from each provider's own pages listed under Sources. “Not listed” means the provider's pages we checked don't say.
CountingupWise BusinessIncard
Type and protectionBank · FSCS coverE-money · safeguarded, no FSCSE-money · safeguarded, no FSCS
Who can open oneUK sole traders and UK limited companiesUK sole traders and UK limited companiesUK sole traders, UK limited companies, LLPs, Swiss GmbHs and AGs and Swiss sole traders
Cheapest planFree for 3 months, then £5 a month while you pay in up to £750 a monthNo subscription or monthly feeFree: £0 a month
Plans (monthly)£5, £12 or £20 a month depending on monthly deposits, after a 3-month free trialNo monthly fee; £50 for account detailsFree £0, Grow £49, Plus from £199
Card cashbackNot listedNot listedFree: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped
Card payments in other currencies3%Free in a currency you hold; otherwise conversion from 0.24%1.8% on Free, 1.5% on Grow and Plus
Domestic transfers3 free a month, then 27pReceiving domestic payments free in 9 currencies100 included on Free, 250 on Grow, then £0.30 each
International transfersNot available: no IBAN or SWIFT; referral to CurrencyFairConversion from 0.24%, varies by currency3 included on Grow; otherwise from £5 (SHA) or £20 (OUR)
ATM withdrawals£1 per withdrawal; £500 a day£250 a month free, then 2.69%2% in the UK, 2.5% abroad
Cash depositsNot yet on new accounts: Post Office deposits listed as coming soonNot listedNot listed
Currencies you can holdNot listed; the account has no IBANAccount details in 22 currenciesGBP, EUR and USD, with IBANs
Accepting card paymentsOnline card payments on invoices through Stripe; Stripe fees applyNot listedNot listed

Where they differ

Based on what each provider lists on its own pages. If a feature isn't listed, check with the provider before you rule it out.

What each one is, and who can open one

Countingup

Counting Ltd (company number 10729748) runs the Countingup app. New Countingup accounts (sort code 04-36-15) are provided by Griffin Bank Ltd (company number 10842931), authorised by the PRA and regulated by the FCA and PRA (FRN 970920). Cards are issued by Transact Payments Limited, regulated by the Gibraltar Financial Services Commission. Eligible deposits in Griffin-provided accounts are protected up to £120,000 per depositor by the FSCS. Older accounts with sort code 23-69-72 are e-money accounts with PrePay Technologies Ltd: safeguarded, not FSCS.

Who can open one: UK-resident sole traders and directors of limited companies aged 18 or over, with a smartphone and a UK mobile number. Companies must be active, limited by shares, have up to two directors, UK-resident PSCs and no corporate shareholders. Partnerships, charities, CICs, CIOs, trusts and companies limited by guarantee aren't accepted. Full Countingup profile.

Wise Business

In the UK, Wise Payments Ltd is an FCA-authorised e-money institution (FRN 900507). It is not a bank. Safeguarded: Wise holds customer money as cash at banks, in secure liquid assets such as government bonds, or backed by a guarantee. E-money and payment services from Wise Payments Ltd aren't covered by the FSCS.

Who can open one: Sole traders and freelancers, limited and public companies, and most partnerships. For new UK registrations, Wise doesn't currently accept trusts or Scottish, English or Northern Ireland limited partnerships. Prohibited activities include cryptocurrency, tobacco and adult content. Full Wise Business profile.

Incard

Incard Ltd is authorised by the FCA as an electronic money institution (firm reference number 1027309). It is not a bank. Safeguarded: Incard keeps customer funds separate from its own money, in accounts with authorised credit institutions, and doesn't lend or invest them. Funds are not protected by the FSCS.

Who can open one: UK limited companies and LLPs, UK sole traders and freelancers registered with their local authority, and Swiss GmbH, AG and sole-trader businesses. EEA onboarding is paused until an expected restart in 2027. Public sector bodies, cooperatives, charities, foundations and trusts aren't accepted, and a long list of industries is restricted. Full Incard profile.

Our e-money vs bank account guide explains what safeguarding and FSCS cover mean if a provider fails.

When Incard isn't the answer

Incard isn't the right account if

  • Your business is registered outside the UK and Switzerland. EEA onboarding is paused until an expected restart in 2027
  • You're a charity, cooperative, foundation, trust or public body, or work in one of Incard's restricted industries
IncardOur pick for card spend

Incard: 1% cashback on ads, software and travel, on a £0 plan

Our pick for UK and Swiss businesses whose main costs go on cards, as long as you don't need bank deposit protection.

E-money · safeguarded, no FSCS

Work out your cashbackCheck eligibility

a month on the Free plan, with team cards
£0
cashback on ads, software and travel; 0.5% on other eligible spend
1%
IBANs in three currencies
GBP, EUR, USD

More: Countingup alternatives, Wise Business alternatives, all comparisons.

Sources

All checked on 8 November 2026. Where a provider's help centre or legal terms differ from its marketing pages, we follow the help centre and terms.

Show all 22 sources