ComparisonLast checked 8 November 2026

Incard vs ANNA: which suits your business?

Incard is an e-money account that pays uncapped cashback on eligible card spend on a £0 plan, with team cards and GBP, EUR and USD IBANs. A business account with built-in admin, invoicing and tax tools, and a pay-as-you-go plan with no monthly fee.

By the editorial team. How we make money.

Incard suits you if

You spend thousands a month on cards, especially on advertising, software or travel
You want card cashback, which ANNA doesn't list
You want a euro account, which ANNA doesn't list
You want a US dollar account, which ANNA doesn't list
You're comfortable with safeguarding instead of FSCS cover

ANNA suits you if

You want invoicing and tax admin built into the account
You'd rather pay as you go, with no monthly fee
You take in less than £1,000 a month, the free allowance on Free

What a year of card spending earns you

Incard Free against ANNA's cheapest plan, at your monthly spend on ads, software and travel.

Monthly card spend on ads, software and travel£5,000

£600 a year better off with Incard

Incard Free: £600 cashback, £0 fees
ANNA's cheapest plan: no cashback, £0 fees

Simple arithmetic, not a forecast: 1% on eligible ads, software and travel spend at merchants on Incard's eligible brand list, and each plan's published monthly fee. Other fees, such as FX and ATM charges, aren't included. ANNA's cheapest plan: Free: £0 a month, pay for what you use.

Why we pick Incard over ANNA for card spend

Card cashback: Incard: Free: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped. ANNA: Not listed.
Currencies you can hold: Incard: GBP, EUR and USD, with IBANs. ANNA: Not listed.
Card payments in other currencies: Incard: 1.8% on Free, 1.5% on Grow and Plus. ANNA: Not listed.

cashback a year on Incard's £0 Free plan from £5,000 a month of eligible ads, software and travel spend. Simple arithmetic, not a forecast.

£600

Apply for Incard on incard.co

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At a glance

**Table notes:** correct as of 8 November 2026, from each provider's own pages listed under Sources. “Not listed” means the provider's pages we checked don't say.
	Incard	ANNA
Type and protection	E-money · safeguarded, no FSCS	E-money · safeguarded, no FSCS
Who can open one	UK sole traders, UK limited companies, LLPs, Swiss GmbHs and AGs and Swiss sole traders	UK sole traders and UK limited companies
Cheapest plan	Free: £0 a month	Free: £0 a month, pay for what you use
Plans (monthly)	Free £0, Grow £49, Plus from £199	Free £0, Grow £12.90, Business £22.90, Big Business £59.90, plus VAT
Card cashback	Free: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped	Not listed
Card payments in other currencies	1.8% on Free, 1.5% on Grow and Plus	Not listed
Domestic transfers	100 included on Free, 250 on Grow, then £0.30 each	Unlimited on Free; 15 then 27p on Grow; 60 then 20p on Business
International transfers	3 included on Grow; otherwise from £5 (SHA) or £20 (OUR)	SWIFT £5 on Grow; 1% currency conversion
ATM withdrawals	2% in the UK, 2.5% abroad	Free on Free and Big Business; 1.5% (minimum £1) on Grow
Cash deposits	Not listed	Not listed
Currencies you can hold	GBP, EUR and USD, with IBANs	Not listed
Accepting card payments	Not listed	Not listed

Where they differ

Based on what each provider lists on its own pages. If a feature isn't listed, check with the provider before you rule it out.

Only Incard lists card cashback, a euro account, a US dollar account, cards for your team, accounts for LLPs, accounts for Swiss GmbHs and AGs and accounts for Swiss sole traders.
Only ANNA lists invoicing.

What each one is, and who can open one

Incard

Incard Ltd is authorised by the FCA as an electronic money institution (firm reference number 1027309). It is not a bank. Safeguarded: Incard keeps customer funds separate from its own money, in accounts with authorised credit institutions, and doesn't lend or invest them. Funds are not protected by the FSCS.

Who can open one: UK limited companies and LLPs, UK sole traders and freelancers registered with their local authority, and Swiss GmbH, AG and sole-trader businesses. EEA onboarding is paused until an expected restart in 2027. Public sector bodies, cooperatives, charities, foundations and trusts aren't accepted, and a long list of industries is restricted. Full Incard profile.

ANNA

ANNA says it is not a bank. The ANNA account and Mastercard are issued by PayrNet Ltd, an FCA-authorised e-money institution (FRN 900594). Funds in the main ANNA account are safeguarded and not protected by the FSCS. ANNA savings accounts are provided by Griffin Bank and are FSCS-protected.

Who can open one: UK limited companies and sole traders. Full ANNA profile.

Our e-money vs bank account guide explains what safeguarding and FSCS cover mean if a provider fails.

When Incard isn't the answer

Incard isn't the right account if

Your business is registered outside the UK and Switzerland. EEA onboarding is paused until an expected restart in 2027
You're a charity, cooperative, foundation, trust or public body, or work in one of Incard's restricted industries

Our pick for card spend

Open an Incard account

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E-money · safeguarded, no FSCS

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