ComparisonLast checked 8 November 2026
Incard vs WorldFirst: which suits your business?
Incard is an e-money account that pays uncapped cashback on eligible card spend on a £0 plan, with team cards and GBP, EUR and USD IBANs. A free multi-currency e-money account for UK businesses that trade internationally, with receiving accounts in 20+ currencies, per-payment fees and a cashback card. Not a bank.
By the editorial team. How we make money.
Quick verdict
Incard suits you if
- You spend thousands a month on cards, especially on advertising, software or travel
- You want accounts for LLPs, which WorldFirst doesn't list
- You're comfortable with safeguarding instead of FSCS cover
WorldFirst suits you if
- You get paid by overseas marketplaces or clients in several currencies
- You pay suppliers abroad and want a fixed fee per payment
- You spend on a card in foreign currencies you already hold
- You're happy with safeguarded e-money rather than a bank deposit
Why we pick Incard over WorldFirst for card spend
- Card cashback: Incard: Free: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped. WorldFirst: Up to 1.2% on eligible World Card spend, uncapped.
- Currencies you can hold: Incard: GBP, EUR and USD, with IBANs. WorldFirst: 20+, including GBP, EUR, USD, PLN, TRY, JPY and CNH.
- Card payments in other currencies: Incard: 1.8% on Free, 1.5% on Grow and Plus. WorldFirst: No fee in 15 major currencies from a matching balance; otherwise WorldFirst's rate.
cashback a year on Incard's £0 Free plan from £5,000 a month of eligible ads, software and travel spend. Simple arithmetic, not a forecast.
£600
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At a glance
| Incard | WorldFirst | |
|---|---|---|
| Type and protection | E-money · safeguarded, no FSCS | E-money · safeguarded, no FSCS |
| Who can open one | UK sole traders, UK limited companies, LLPs, Swiss GmbHs and AGs and Swiss sole traders | UK sole traders and UK limited companies |
| Cheapest plan | Free: £0 a month | £0 a month |
| Plans (monthly) | Free £0, Grow £49, Plus from £199 | No plans: free account, no monthly fee |
| Card cashback | Free: 1% on ads, software and travel, 0.5% on other eligible spend. Higher on Grow and Plus. Uncapped | Up to 1.2% on eligible World Card spend, uncapped |
| Card payments in other currencies | 1.8% on Free, 1.5% on Grow and Plus | No fee in 15 major currencies from a matching balance; otherwise WorldFirst's rate |
| Domestic transfers | 100 included on Free, 250 on Grow, then £0.30 each | £0.31 per GBP payment to the UK |
| International transfers | 3 included on Grow; otherwise from £5 (SHA) or £20 (OUR) | SEPA £0.27, USD to the US £0.77, other currencies £4.62 to £23.00, plus FX up to 0.50% |
| ATM withdrawals | 2% in the UK, 2.5% abroad | 2%, minimum £1 |
| Cash deposits | Not listed | Not listed |
| Currencies you can hold | GBP, EUR and USD, with IBANs | 20+, including GBP, EUR, USD, PLN, TRY, JPY and CNH |
| Accepting card payments | Not listed | Not listed |
Where they differ
Based on what each provider lists on its own pages. If a feature isn't listed, check with the provider before you rule it out.
- Only Incard lists accounts for LLPs, accounts for Swiss GmbHs and AGs and accounts for Swiss sole traders.
What each one is, and who can open one
Incard
Incard Ltd is authorised by the FCA as an electronic money institution (firm reference number 1027309). It is not a bank. Safeguarded: Incard keeps customer funds separate from its own money, in accounts with authorised credit institutions, and doesn't lend or invest them. Funds are not protected by the FSCS.
Who can open one: UK limited companies and LLPs, UK sole traders and freelancers registered with their local authority, and Swiss GmbH, AG and sole-trader businesses. EEA onboarding is paused until an expected restart in 2027. Public sector bodies, cooperatives, charities, foundations and trusts aren't accepted, and a long list of industries is restricted. Full Incard profile.
WorldFirst
World First UK Limited (company number 05022388) is authorised by the FCA as an electronic money institution (FRN 900508). It is part of Ant International and is not a bank. Safeguarded, not FSCS: WorldFirst keeps customer funds separate from its own money in dedicated safeguarding accounts with banking partners and doesn't use them for lending or investing.
Who can open one: Businesses only: the account is a commercial tool and can't be used for personal purposes. The UK onboarding guides cover limited companies registered at Companies House, applied for by a director, and sole traders. Some industries fall outside WorldFirst's scope. Full WorldFirst profile.
Our e-money vs bank account guide explains what safeguarding and FSCS cover mean if a provider fails.
When Incard isn't the answer
Incard isn't the right account if
- Your business is registered outside the UK and Switzerland. EEA onboarding is paused until an expected restart in 2027
- You're a charity, cooperative, foundation, trust or public body, or work in one of Incard's restricted industries
Open an Incard account
Check the eligibility rules first.
Work out your cashbackCheck eligibility
We may earn a commission if you apply.
- a month on the Free plan, with team cards
- £0
- cashback on ads, software and travel; 0.5% on other eligible spend
- 1%
- IBANs in three currencies
- GBP, EUR, USD
More: WorldFirst alternatives, all comparisons.
Sources
All checked on 8 November 2026. Where a provider's help centre or legal terms differ from its marketing pages, we follow the help centre and terms.
Show all 16 sources
- Incard pricing
- Incard fee schedule: Business Fees – Free
- Incard Rewards Policy
- Incard Help Centre: Is my company eligible?
- Incard Help Centre: Restricted industries
- Incard: Safeguarding
- Incard: Licence (UK)
- WorldFirst: UK pricing
- WorldFirst: World Card
- WorldFirst: World Card FAQs
- WorldFirst: Opening a World Account as a company
- WorldFirst: Opening a World Account as a sole trader
- WorldFirst: Security and safety
- WorldFirst: World Account terms and conditions
- WorldFirst: World Card terms and conditions
- FCA Financial Services Register